The live events industry covers the planning, production, and execution of in-person gatherings such as concerts, festivals, conferences, trade shows, sports, and theater. It brings together talent, promoters, venues, technical crews, and vendors to stage experiences—from staging and sound, lighting, and video to ticketing, security, and hospitality. Revenue comes from ticket sales, sponsorships, merchandise, and food/beverage, with growing emphasis on live-streaming and hybrid formats. The field blends creative direction with logistics, safety, and guest experience, and it continually adapts to new technologies, audience expectations, and regulatory considerations.