The Content Creator Apprenticeship (previously known as Junior Content Producer) develops the creative, technical, and strategic skills needed to produce high-quality digital content.

Apprentices learn how to plan, design, and deliver engaging media across a range of platforms — from social and web to video and interactive content. The programme builds a strong understanding of how content supports marketing objectives and brand growth.

Who It’s For

• Aspiring creatives who want to start a career in content, media, or marketing
• Individuals keen to understand the role of content within wider business strategy
• Employers looking to grow in-house creative capability through structured, funded training

What Apprentices Learn

• Core principles of digital content production
• Video production, camera operation, and lighting techniques
• Graphic design using Adobe Photoshop and other tools
• Video editing with Adobe Premiere Pro and After Effects
• Audio and sound design for multimedia
• Social media strategy and digital publishing
• Creative project planning, collaboration, and feedback

Training Approach

The programme combines practical, project-based learning with masterclasses led by industry practitioners. Apprentices gain experience working to real creative briefs, developing the ability to produce content that aligns with brand messaging and campaign objectives.

By the end of the apprenticeship, learners will have a strong technical foundation, a creative portfolio, and the confidence to contribute to professional marketing and media projects.

Overview

Duration: 12 months (9 months training + 3 months End Point Assessment)
Cost: Free (no student debt)
Level: 3 Apprenticeship
Qualification: Content Creator Level 3 Apprenticeship Standard

Eligibility

• Aged 16 or over
• GCSE (or equivalent) in English and Maths at Grade 4/C or above